China has had a greater success at the Oscars. Chinese films are being adapted by Hollywood. Hollywood studios are setting up their shops in China. the chinese films overseas market including the boxoffice revenue reached $244 million in 2006. 73 chinese films were released in 44 countries last year.
Where does Bollywood stand?
1046 movies were produced in bollywood in the year 2005, which brought in a revenue of $1.5 billion, compare this with 260 movies coming out of China and getting a revenue of $600million.. worse hollywood produced 563 movies and came up with a revenue of $18 billion.
So why is it that we produce so many films and yet our revenue is not even 2% in the international market.
The primary reason being that despite the industry being really prolific, the movies we make doesn't have great stories. Infact, most of the time we make rehash of our own movies or a foreign movie. With no original content coming up. There is nothing much for the international audience to look up to. The NRI audience will grasp any thing that has been sent to them, mainly because of the nostalgia being served to them in added doses, but what about the non NRI segment. We need to make our movies, which is palatable to this segment as well. Anything which is authentic and something which they haven't seen or thought of before will make them want to see it.
Crouching tiger hidden dragon for example hit big time with the audience all across the world, because it was a typical chinese film with original content and maintaining its authenticity it was served to the audience of the world. Made in a budget of $15 million, it grossed $128 million in the united states alone. We need to serve our authentic content, maintaining our song and dance format and yet original in its stories. We don't have to change our story telling styles to suit the western audience, let it be authentic enough for them to adapt it for their taste like they have been adapting, infernal affairs, the ringo, the grudge, Rashomon, etc etc...
Saturday, June 30, 2007
THE GOLDEN COMPASS
The film is a new line cinema production, which last got us LOTR trilogy. How ever with the golden compass the buzz is already there on the net. Fans are eagerly awaiting the release of the film,on 7 december 2007, so am I. There are various reasons to it.
Firstly the film is based on one of the three award winning books by Philip Pullman. The story traces the life of teenager Lyra Belacqua, who is constantly with her daemon. Soon she hears in hushed tones about the dust, which his Uncle lord Ariel is going to go insearch for. The dust happens to be an extraordinary particle whichdraws her to the heart of a terrible struggle, a struggle of gobblers, stolen children,witch clans and armoured bears.Lyra hurtles towards the danger in the cold far north........
The book is considered as the extraordinary story telling at its best and going to be in theatres by december 2007. The principal caste includes, Nicole Kidman and Daniel Craig. watch out, for it could give competition to the Potters. Its been made on a budget of 150 $ million, when the entire buget of LOTR was 281 $ million. And the golden compass has to be a monster hit for it to come ahead of LOTR.
And new line is doing its bit to get the effect. Its got a section on its website creat your own daemon, which is quite popular.
Six months to go for its release its already the most searched film on the net... The film is being directed by the writer, producer, Chris Weitz who happens to be the son of the novelist John weitz
view the trailer
http://www.youtube.com/results?search_query=THE+GOLDEN+COMPASS&search=Search
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